Why I Rebuilt the Store (and What It Means for You)

Written By Females in Farming

When I started Females in Farming, I didn’t just want to sell clothes.
I wanted to shift the uniform of rural women.
The gear we wear, the way we shop and the way we’re represented in ag — it all matters.

So I rebuilt the store from the paddock up.
Because you deserve gear that works hard and looks bloody good doing it.

🚜 What’s New (And Why It Matters)

✅ Easier to shop
No more endless scrolling or messy menus. You’ll now find ranges like the Backbone Collection and Gone Farming Gear right where they belong — front and centre.

✅ Bold, beautiful sections
Look out for headers like “For the Women Holding the Whole Damn Farm Together”.
Because you’re not basic. And your gear shouldn’t be either.

✅ Shed-tough searchability
We’ve added smarter categories like Overalls, Hoodies and Travel Mugs so you can grab what you need, fast. I understand your time is important.

💬 Why It’s About More Than Just Shopping

This isn’t a fashion store.

It’s a place where rural women can find gear that fits, feels good and actually lasts through a calving season.

It’s also where you’ll find blog posts like this one, tips for managing mayhem during the busy seasons and downloadable resources to make farm life smoother (hello, Polished FarmHer Hub.

🌟 My Promise To You

  • If it’s in the store, I believe in it

  • If it doesn’t work, I change it (just let me know via message or email)

  • If it helps you feel seen, strong or just bloody warm — we’re winning

👉 Where to Next?

🔸 Browse the full store
🔸 Check out the Friesian Heart Range if you’re black-and-white proud
🔸 Or grab yourself a coffee in our sassiest FarmHer Mug — because you’ve earned it.

Thanks for being part of this — not just the store but the shift.

Let’s keep showing the world what rural women are made of.
Because we’re not just made for this — we’re leading it.

Females in Farming